As a contractor a time will come up at some point in your business where you’ll need to decide on building a website. For a lot of us, we start out by getting our name in the Yellow Pages, posting an add on Craigslist or different things like that. However, the guys at Nashville Web Design have laid it all out for us here so that when it comes time to decide, you’ll have a price range to look at and some good ideas on how you could get affordable web design.
Decide on a Budget
You can be stingy about a lot of things as a contractor, however one thing you don’t want to be stingy on is your online marketing and web design. The reason for this is that your website is a representation of your company, your brand and you. It’s like the difference between walking into a roach motel and Trump Towers. So the first thing you need to do is decide on a rather generous budget.
On average a website will cost you anywhere from $2,000 – $5,000. Some contractors really go all out and spend as much as $10,000 for a beautiful new website. However there are also contractors who like to go very cheap and spend $100 for someone in India to make a terrible website. Pick a budget that will get you a good website.
If you haven’t heard of it, WordPress is a platform for building websites. You can download it and install it on the back end of your website via cPanel. This is different from a free WordPress blog (don’t use that).
WordPress doesn’t cost you anything to install and it offers free templates. You can also download some amazing templates through various websites and upload some great stock images. This is much less expensive than getting a website custom coded.
A WordPress template will cost you about $60, a domain name will be about $12, and hosting is approximately $60. Writing your own content is free. Picking out stock images is also free. However building pages that look nice and purchasing content can cost you upwards of $1,000.
The tricky part to using a WordPress template is that you have to know how to use it. If you don’t have the skills to do this you’ll need to hire a professional to do it for you. It’s still cheaper than custom web design though.
The best part about a custom website is that nobody else has it! For a contractor this could mean quite a lot. It holds a lot of SEO value to have a custom, unique website. However with this unique aspect also comes a high price tag.
Custom websites often range anywhere from $5,000 – $30,000. On the higher end of websites you find that there’s extensive software and database usage. You can find a quote for custom programmed websites here.
This is a great long-term decision. If you can afford to do custom web design, you absolutely need to. It’s like the difference between having a brand new work truck and a ’95 Nissan Pickup. There’s nothing wrong with the Nissan, but everyone has one (it’s almost cliche).
With that being said, let us know if this helps you in getting a new website for your company. We’d love to hear about any success that you’re having!